Traaple transforms how travelers discover Africa by connecting them to extraordinary experiences, from breathtaking landscapes to unique accommodations, through a research-driven platform that curates authentic adventures while supporting local communities.
Point Sigma is the world's first fully end-to-end autonomous AI-driven data analytics solution. Point Sigma empowers people to become citizen data scientists by broadening the reach of analytics to all decision-makers, creating competitive advantage.
"Data is our moat. Through our continued partnership with Point Sigma we have reinforced that moat, and can propel the Traaple vision to new markets, helping people discover and book things to do in Africa.
Selase Kove-Seyram, Founder, Traaple
Selase Kove-Seyram
Founder
Traaple
Michael Agyebeng
Data Analyst
Traaple
Challenge
Traaple recognized a strategic opportunity as they prepared for their mobile app launch. Having successfully built valuable supplier relationships and compiled unique cultural experiences unavailable on mainstream platforms, they understood that optimizing their data infrastructure would be crucial for scaling their competitive advantage.
Unlike conventional travel platforms that rely on publicly available information, Traaple has strategically developed an extensive network of grassroots suppliers and local connections. As they prepare to scale, they proactively sought to enhance their data management to maximize the value of these exclusive relationships.
As a platform built on exclusive local insights and relationships with grassroots suppliers across multiple African markets, Traaple faced unique data challenges:
Proprietary Data Vulnerability: Unlike mainstream platforms that can rely on publicly available information, Traaple's competitive advantage depends entirely on meticulously curated, exclusive supplier relationships and insider knowledge
Fragmented Local Sources: Critical business data scattered across multiple Google Sheets, sourced from grassroots networks and local connections rather than standardized databases
Quality vs. Authenticity Balance: Need to maintain data quality while preserving the authentic, local character of experiences that make them unique
Scaling Exclusive Networks: Challenge of expanding their insider knowledge base while maintaining quality and authenticity as they onboard suppliers not found on mainstream platforms
Solution
Point Sigma connected directly to the entirety of Traaple's data, ingesting all available data regardless of inconsistencies. Unlike traditional approaches requiring data cleaning first, Point Sigma's engine is designed to work with messy, real-world data.
The engagement focused on three core objectives:
Comprehensive Assessment: Evaluate data quality across all business-critical datasets
Actionable Insights: Identify specific issues with concrete remediation steps
Scalable Framework: Establish processes and systems for ongoing data governance
Using Point Sigma, Traaple's business analyst analyzed their key data sources across the multiple departments, examining supplier and product data.
Seeing all that data in one place immediately helped us prove out the theory of there being data inconsistencies, and validated our immediate next step being a thorough data audit. This audit surfaced other issues around existing data, architecture and as a result drove us towards a robust, production ready architecture. I'd say Point Sigma 'brought up' the audit idea.
- Michael Agyebeng, Business Analyst, Traaple
Impact
Data Quality Enhancement: Point Sigma's implementation improved contact accuracy through standardized supplier information, enabling reliable communication channels. Complete price clarity was established with consistent currency formatting, eliminating booking confusion for customers.
Market Expansion Readiness: With clean, standardized data, Traaple gained confidence to expand into new African markets, knowing their data infrastructure could support growth.
Decision-Making Enhancement: Reliable analytics capabilities enabled data-driven decisions across critical business areas. The team could now develop pricing strategies based on comprehensive market analysis, optimize supplier relationship management, and create targeted customer acquisition and retention strategies. Geographic expansion priorities became clear through accurate data insights, supporting strategic planning efforts.
Competitive Advantage Protection: Successfully protected Traaple's insider knowledge advantage. Clean, reliable data ensured authentic experience delivery, trust building, and scalable exclusivity.
With the Point Sigma powered data audit complete, Traaple will launch their app with confidence in their data foundation. And our continued partnership provides a clear roadmap for ongoing data management, analytics and monitoring as Traaple scales in Africa's dynamic tourism market.